Hello, I'm Thiago Emmanuel, and I'm behind the studio themm. A one-man design studio with a mission to help brands build value through strategic design.
My work is to design memorable brand identities that create value, relevance and personality for businesses. My approach is to use strategic tools and design thinking to develop solid and distinctive solutions.
'If you don't know where you are going, any road will get you there.'
Strategy is the foundation of any strong brand. It gives us the answers and the tools to understand the brand and create a roadmap to bridge the gap between where the brand is now and where it wants to be. Elements like purpose, vision, positioning, messaging, value proposition and brand architecture are examples of what can be included in your brand strategy.
This is where we bring your brand to life. Using strategic thinking, we design identities to stand out and connect straight with their audience. Your brand identity is an ecosystem that includes visual and verbal assets. Things like logo, colour palette, typography, taglines, tone of voice and language are a few of these assets.
A strong brand starts with a strong name. And a brand name, in the simplest way, is nothing more than words. And words have the power to influence and inspire people. So using a 'bad' name can ruin your brand.
At the studios themm, we use the right tools to help you choose a name that fits your brand and helps you build a strong brand reputation.
Storytelling it's a powerful tool to develop a brand and generate engagement from your audience. People love stories, it evokes emotions and feelings. A brand that understands its history and knows how to tell it will be perceived as empathetic and genuine.
A movie script or a brand manifesto are different ways to tell this story. Ultimately, it will all depend on the strategy and type of story we want to tell.
With 19 years of career, I've worked with worldwide brands reaching all kinds of audiences, and I've learned that brands have the power to impact the world, inspire communities and connect passions when crafted on a deeper level and with a solid foundation.
My mission is to help people fall in love with your brand, captivate your audience with your beliefs, and inspire movements that carry your brand's purpose.