Sleeptite is a sleep technology company aiming to improve the health care sector through one of a kind, innovative, non-invasive medical grade resident monitoring systems.
Our task was to develop a brand that captured the essence of the Sleeptite mission and would talk to all markets including consumer, business and medical industries.
To speak to such diverse audiences, we needed to create something that conveyed a sense of security, responsibility, and seriousness without sounding boring or dated. So we chose a shield with the shape of a letter ‘S’, which also represents the product, with a san serif type to add technology and modernity.
Since its launch, Sleeptite being growing and being awarded as an innovation company in the technology sector. Its brand has become an important asset in this successful path.